Advertising resource dating
H&M’s advertising campaigns are produced internally at our head office in Stockholm, Sweden, by the marketing department in co-operation with creative professionals located in the major fashion hubs of the world.
The campaigns are designed to be clear and simple and aim to inform our customers of what is new at H&M.
Each season we strive to feature models with different looks, styles and cultural backgrounds to advertise our concepts for women, men, teenagers and children.
Dating sites know their users, and they have enough data to match potential partners with a higher chance of a long lasting relationship.H&M's marketing has a major impact and it is essential for us to convey a positive image.We don't aim to communicate any specific ideal, but rather a large range of styles and attitudes.The data-led approach Now, a paid dating : you pay a premium for a service, a monthly subscription for their data-led expertise on what is potentially your perfect match.Take e Harmony – you’re subjected to a 400 question personality survey and qualified against 29 key dimensions of psychological compatibility and a third algorithmic layer of interpersonal chemistry.